SEO Basics: SEO Friendly Design

Looking good is important in any business, but what’s the point in looking good if there is no-one there to see it?

The concept of SEO friendly design is at the heart of our whole website design and SEO philosophy. We have a system in place that ensures your website is not only submitted to search engines and directories quickly, but is also indexed properly when the search engines do come looking. This is what we mean by SEO friendly design.

The initial optimisation can be broken down into 3 major components:

Keywords:

The first thing we do is analyse your keywords. We ask questions like, which keywords are going to give you the best chance of a high ranking? Which keywords are most profitable?

Although this is a preliminary step, work on keywords can be ongoing as your site grows. Everyone has to start somewhere, but eventually with enough work put in you could have hundreds of keywords working for you on the search engines.

Content:

We will advise you on how much text and information needs to be on a page in order for it to have the highest chance of being indexed and we will advise you on whether you might be breaking any rules that could get you kicked off the search engines.

Site Architecture:

The way your site links together and the pathway that people and search engines must take to find information are very important. We will make sure that your site is properly linked together, and that all the information on your site is easy to find. For example: all your information should be within 2-3 clicks from the home page. The address of your sites internel pages are also in plain english. Explain!

Ever seen links like this?

www.mywebsite.com/index.php?content=3245w4563456&visitorID=84hgoe854g495uy9u5hg95hgigh8594rtyutm&size=10 ?

Hard to read arent they? They are hard to understand too because they don't make good use of human language. Well search engines have the same problem in understanding and matching your pages to keywords. Believe it or not you can put keywords in your URLs so the above link becomes:

www.mywebsite.com/shelas-shoes-uk/size10

Much better! Now when someone searches for "shelas shoes size 10", the search engines know that your website has just the thing.

“How do we manage to incorporate FREE SEO into every design we make, even at the lowest price?”

The answer is easy; we design our websites from the ground up with Natural SEO in mind. So having a website that can be found might not be as expensive as you first thought. If you want to know more, give us a call or email us.

For existing websites